Push Back The Overshoot Day

With its Push Back the Overshoot Day campaign, Patagonia raises awareness about the urgency of environmental issues through a bold and symbolic action.
By altering its iconic logo and pausing sales for 24 hours, the brand highlights the impact of overconsumption on the planet.

This initiative urges consumers and businesses to take action, driven by a clear and powerful message:let’s push the date back.
Every purchase made after this blackout day contributes to environmental protection, reinforcing Patagonia’s commitment to sustainability.    

      Team:
      Joris Maillard – Art Director
      Kevin Épée – Art Director
      Yannis Bussy Charissiadis – Art Director
      Bamo Karaboily – Art Director
      Antoine Brochard – Art Director