La France Déter

La France Déter is a social-first campaign imagined for Les Déterminés, an association that supports young entrepreneurs from underprivileged neighborhoods and rural areas in France.

Despite having ideas and ambition, many young people face invisible barriers : lack of access, guidance, or visibility. This campaign aims to break these walls by meeting them where they already are: on social media.

Through a participatory challenge launched on TikTok and Instagram, young talents are invited to express what drives them : their "déter". They can create videos, share their voices, and spark a collective movement rooted in pride and authenticity.

Every week, livestream sessions are held to watch and highlight the content created by the participants. These moments are hosted by well-known local figures, offering encouragement and visibility to emerging talents in their own cities.

The initiative is amplified by creators, entrepreneurs, and media partners like Konbini, StreetPress, Brut...

The goal? Make "being déter" a national mindset and give visibility to a new wave of talent across more than 20 cities : from Marseille to Roubaix.